Berlin, 17.03.2022 Recommerce-as-a-service startup reverse.supply has announced the closing of a 5m EUR Seed financing round. The round is led by early-stage VC Capnamic and joined by other existing investors like the Dutch Founders Fund, Push Ventures and renowned business angels and industry experts such as Julia Bösch (CEO Outfittery) andMarcus Börner (founder rebuy).
Founded in 2021 by Janis Künkler, Max Große Lutermann and Konrad Hosemann, reverse.supply enables fashion brands and marketplaces to tap into the secondhand market via their own products. The company allows brands to sell their products on the secondhand market via their existing sales channels, all through an integrated secondhand store. Reverse.supply facilitates the entire back office and operational processes like quality control, pricing and logistics. It already counts well-known brands such as Armedangels and dariadéh as their customers.
The funding round marks the official launch of reverse.supply. The funds will be used to spur its growth, further build out the team and strengthen the platform on the technological side.
"Recommerce is a crucial solution, as it helps the fashion industry to become more sustainable. It is a must-have for brands to meet contemporary customer needs. With reverse.supply, we will build the leading international recommerce-as-a-service provider and significantly reshape the fashion industry. Thanks to the trust of well-known investors like Capnamic, we can now double down on our growth," says Janis Künkler, Managing Director and Co-Founder of reverse.supply.
Through the reverse.supply platform, fashion brands can now build their own trade-in portal for second-hand clothing, powered by an AI-driven grading system for quality control and price setting. It allows used goods to be seamlessly displayed next to new products in the fashion brand’s web store. Check-out happens via the standard checkout of the respective store. The company also facilitates the sale of return items and overstock products.
"We are impressed with the speed and quality with which reverse.supply has built a product that is already shaping the market and a perfect fit for today's customer and fashion industry needs. The team around the industry experienced founders Janis, Max and Konrad brings everything needed to build an international category leader in recommerce", says Christian Knott, Managing Partner of Capnamic.
By taking over the complete recommerce process, companies can now easily monitor the quality and longevity of their products beyond sale. Brands are thus able to develop new target groups, bring customers back to their own web store and gain long-term control over the complete lifecycle of their products. In addition, the extended life cycle of garments saves resources that would be incurred in new production.
"We are experiencing a turning point: consumers increasingly see the ownership of clothing as temporary. So far, many fashion brands have not responded to this, leaving the entire secondhand market to C2C marketplaces. This is not surprising, because in the past, reselling fashion was a rather cost-intensive, low margin business compared to other product groups. We are changing that," says Max Große Lutermann, Managing Director and Co-Founder of reverse.supply.
reverse.supply was founded at the beginning of 2021 in Berlin. With its service, the company enables fashion brands to enter the recommerce market. Via its own logistics center inBerlin, the steadily growing team takes over the complex operational and technical processes involved in the resale of used products. As a reliable partner, reverse.supply stands closely with its customers and enables them to gain long-term control over the resale of their products.
For more information, visit: https://www.reverse.supply/
Capnamic is one of Europe's leading early-stage venture capital investors with offices inCologne, Berlin and Munich. The VC invests in outstanding teams from German-speaking countries from Pre-Seed to Series A. Capnamic's investments include companies such asAdjust (exit to Applovin), LeanIX, Staffbase, parcelLab or Capmo. All portfolio companies can benefit from a unique network of global investors, industry partners and renowned external founders as well as hands-on support, mentoring and knowledge exchange.
The extensive know-how of the Capnamic team is based on more than 100 investments, numerous successful trade-sales and IPOs as well as own entrepreneurial experience in the investment team. Capnamic is led by Jörg Binnenbrücker, Olaf Jacobi, Christian Knott and Christian Siegele as Managing Partners.