How do you compare to your peers? A collection of external benchmarks for B2B SaaS startups

It’s that time again: financial planning season. And, just as always, finding benchmarks to compare yourself against your peers, as well as to validate your assumptions is a pain. Not so this time.

In order to help you measure your financial and operating performance compared to other B2B SaaS companies, I’ve put together a summary of external benchmarks. May the metrics be with you!

• 2021 KBCM SaaS Survey - by KeyBanc Capital Markets
• 2021 Financial & Operating Benchmarks Report - by OpenView Partners
• 2021 European SaaS Benchmark - by Sébastien Le Roy (Serena Capital)
• SaaS AE Metrics & Compensation Research - by The Bridge Group
• SaaS SDR Metrics & Compensation Report - by The Bridge Group
• Top 10 Learnings from the Redpoint 2020 GTM Survey - by Tom Tunguz (Redpoint Ventures)
• Insight’s Periodic Table of SaaS Sales Metrics - by Insight Partners
• Revenue Per Employee Benchmarks for Private SaaS Companies - by Nick Perry (SaaS Capital)
• The 2021 Edition of the ICONIQ Enterprise Five - by Claire Davis (ICONIQ)
• Enterprise Public Comparables - by Meritech Capital
• Key metrics of publicly traded US SaaS companies - by Blossom Street Ventures
• Operating Expense Benchmarks for SaaS Startups (S&M, R&D, G&A) - by Parsa Saljoughian (IVP)
• 2021 Subscription Churn & Cancellation Benchmarks - by ProfitWell

Did I forget something cool? Let me know, happy to add :)