parcelLab offers online shops a technology and implementation for post-purchase communication to accompany customers during the entire shipping process and thus provide them with an optimal shopping experience. Customer-relevant delivery events or deviations are identified and linked to automated customer communication in the dealer branding via the relevant channels (email, SMS, Facebook, dealer app). In this way, the retailer also accompanies the customer during shipment, strengthens customer loyalty and can exploit further upselling potential.