“The „Interactive Creator“ is a SaaS solution for online publisher (website and portal owner) to create interactive content formats, like quizzes or surveys and include them in or around their content pieces. They can choose from a large pool of pre-defined templates or create their own formats which are often related to a current event (for example, World Cup). The objective is to increase user involvement (higher retention, click rate and share rate) and support the generation of qualified leads.”