ADEX is the specialist for data management solutions and real time advertising.The company has developed a smart data and data management platform (DMP) that provides marketers with highly customizable targeting and analytics tools. At the core of its technology, the company has developed the ADEX DMP, a data management platform that extracts, aggregates, segments and analyzes data from various sources and structures. Its customers leverage this data for internal purposes or make it available to external partners and offer marketing-relevant target groups in real time on digital marketplaces.